A data-driven approach to reversing CX decline
Improved data practices in key business areas can help stakeholders identify CX deficits and take meaningful steps toward improvement.
Automation strategies that drive fresh, agile, and impactful CX
Through a combination of flexible CXA software and comprehensive analytics, businesses can increase ROI in automation, while achieving stronger and more loyal customer relationships.
Crucial analytics for a successful after-sales strategy
Comprehensive, cross-functional analytics can help companies foster long-term customer relationships, resulting in increased revenue and a more favorable brand reputation.
Deploying self-service capabilities to energize CX and support
Enterprise organizations—especially as they scale—will need to expand and improve their self-service support offerings to meet their customers' expectations.
Leverage roles and permissions to take a CRM from usable to useful
CRM admins can greatly improve UX and efficiency by customizing roles and profiles to match their org chart and workflows.
Revolutionizing help desk management with data-driven analytics
Valuable BI can be extracted from service desk solutions, including insight into customers, organization inefficiencies, and the desk environment itself.
Marketing Automation: improving results by focusing on individual action
Every interaction with a marketing campaign gives marketers data that can help them iterate and improve.
Artificial intelligence: the new frontier for CX
Innovation in AI has evolved both the opportunities and the challenges of delivering a great customer experience.
How CIOs can position their brands for success in any economy
Through strategic investments in people-centric technology, CIOs can help reduce costs, drive revenue, and maintain a culture of innovation in times of economic uncertainty.
Implementality, Episode 4: Two simple software automations that deliver significant time savings
Dialing in your Zoho implementation can be as simple as taking advantage of existing automation options.
Improving alignment between sales and marketing teams
By aligning the efforts of sales and marketing teams, businesses can increase lead conversions through an enhanced buyer experience—even as opportunities for customer interaction decline.
The case for customer performance indicators
Substituting customer performance indicators for KPIs can help organizations drive a more customer-centric focus at every touchpoint.
Overcoming customers' digital fatigue
As engagement with digital content declines, and the cost of digital advertising rises, marketers must revisit their strategies to form meaningful and effective connections with consumers.
Leveraging support analytics for better CX across departments
With the unique vantage point provided by customer support analytics, organizations can bolster their efforts to provide high-quality, personalized experiences across departments.
How to build the most effective customer journey
Being intentional about the way you design your customer journey can pay off in higher conversion rates, more satisfied customers, and a healthier bottom line.
The new face of digital customer experience
Digital solutions are transforming the customer experience, with self-service options, omnichannel presence, and AI implementations leading the way.
Context is making a comeback: moving beyond behavioral marketing
Contextual advertising is showing new promise, thanks to an evolving data privacy landscape and the power of immediate relevancy.
Leveraging loyalty: how customer loyalty programs can live up to their potential
Loyalty programs are popular, but most of them underperform. To drive engagement and spending, brands need to move beyond the usual perks.
