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  • Implementation trends
  • Leadership perspectives
  • Executive strategy
  • Operational tactics
Mason Marrero

Mason Marrero focuses on transformation and business intelligence in the enterprise space. He is the lead writer on DX, analytics, and organizational design for the Zoho Enterprise Insights team.

7 posts
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  • Perspectives

Using KPIs to develop results-driven project strategies

  • Posted on April 22, 2024April 22, 2024
  • 4 minutes
  • by Mason Marrero
Elevate your project strategies by choosing the right KPIs, and create new opportunities through data-powered decision-making.
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  • 438
  • 4 minutes
  • Executive strategy

Culture conflict: lessons from the remote work revolution

  • Posted on May 31, 2023May 31, 2023
  • 4 minutes
  • by Mason Marrero
Switching to remote or hybrid work has panned out well for many organizations, but the long-term erosion of work culture is creating challenges.
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Image of a person in a suit holding a glowing virtual screen with business icons
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  • 596
  • 4 minutes
  • Executive strategy

Artificial intelligence: the new frontier for CX

  • Posted on April 29, 2023April 29, 2023
  • 4 minutes
  • by Mason Marrero
Innovation in AI has evolved both the opportunities and the challenges of delivering a great customer experience.
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Image of a person in a suit holding a tablet, with data icons coming out of it
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  • 963
  • 4 minutes
  • Implementation trends

The latest trends in business intelligence software

  • Posted on June 02, 2022June 02, 2022
  • 4 minutes
  • by Mason Marrero
SaaS, interactive visualizations, and data preparation are poised to change the game for business intelligence.
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  • 874
  • 5 minutes
  • Executive strategy

Failure to launch: Why digital transformations tend to fall short

  • Posted on February 22, 2022February 22, 2022
  • 5 minutes
  • by Mason Marrero
Digital transformation initiatives don't succeed automatically. Communication and leadership hold the keys to effective implementation.
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Image of a person in a suit touching a dashboard of business metrics
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  • 1.2K
  • 5 minutes
  • Operational tactics

Critical KPIs for successful digital transformation

  • Posted on January 25, 2022January 25, 2022
  • 5 minutes
  • by Mason Marrero
DX creates a wealth of metrics, but focusing on the ones that reflect the organization's transformation goals ensures a successful implementation.
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  • 474
  • 6 minutes
  • Implementation trends

Synthesis in DX: blending technology and culture to facilitate transformation

  • Posted on January 18, 2022January 18, 2022
  • 6 minutes
  • by Mason Marrero
A healthy, innovative corporate culture and an effective tech stack can support each other to make DX success more achievable and sustainable.
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