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  • Implementation trends
  • Leadership perspectives
  • Executive strategy
  • Operational tactics
Alex Diamond

Alex Diamond has been writing, speaking, and publishing perspectives on business and culture since MySpace was a valid means of reaching an audience. He writes about marketing, technology, and workforce optimization for the Zoho Enterprise Insights team.

4 posts
a hand holding a phone overlaid with a screen display of a human interacting with a chatbot, and in one corner text reads Self-service support #ZohoEnterpriseInsights
  • Implementation trends

Deploying self-service capabilities to energize CX and support

  • Posted on July 18, 2024July 18, 2024
  • 5 minutes
  • by Alex Diamond
Enterprise organizations—especially as they scale—will need to expand and improve their self-service support offerings to meet their customers' expectations.
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a blue block with white text reading CRM admins #ZohoEnterpriseInsights over an illustrated org chart hovering around typing hands
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  • 306
  • 6 minutes
  • Operational tactics

Leverage roles and permissions to take a CRM from usable to useful

  • Posted on March 07, 2024March 07, 2024
  • 6 minutes
  • by Alex Diamond
CRM admins can greatly improve UX and efficiency by customizing roles and profiles to match their org chart and workflows.
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a call center headset haloed by business iconography with a green box reading in white text BI in help desks #ZohoEnterpriseInsights
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  • 299
  • 6 minutes
  • Operational tactics

Revolutionizing help desk management with data-driven analytics

  • Posted on January 22, 2024January 22, 2024
  • 6 minutes
  • by Alex Diamond
Valuable BI can be extracted from service desk solutions, including insight into customers, organization inefficiencies, and the desk environment itself.
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a businessperson selecting from a range of holographic analytics with an overlaid text reading Marketing Automation #ZohoEnterpriseInsights
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  • 562
  • 5 minutes
  • Operational tactics

Marketing Automation: improving results by focusing on individual action

  • Posted on October 12, 2023October 12, 2023
  • 5 minutes
  • by Alex Diamond
Every interaction with a marketing campaign gives marketers data that can help them iterate and improve.
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