Improving alignment between sales and marketing teams
By aligning the efforts of sales and marketing teams, businesses can increase lead conversions through an enhanced buyer experience—even as opportunities for customer interaction decline.
The case for customer performance indicators
Substituting customer performance indicators for KPIs can help organizations drive a more customer-centric focus at every touchpoint.
Building an org-wide data product management process
Enterprises require data strategies to maintain competitive growth and productivity, and the first step is an org-wide overhaul of how data products are managed.
Implementality, Episode 3: How data governance can make or break your software stack
Transparent data can be especially vulnerable to corruption, misinterpretation, and inefficiency. A proactive, systematic approach to governance maintains the best balance of availability and integrity.
Where mesh meets fabric: Getting the most out of enterprise data products
To balance the benefits of data centralization with business domains' unique needs, organizations need a fresh approach to sharing data products and solutions.
Overcoming customers' digital fatigue
As engagement with digital content declines, and the cost of digital advertising rises, marketers must revisit their strategies to form meaningful and effective connections with consumers.
The hidden costs of shadow IT
Record numbers of employees are using unapproved apps to get their work done, but the costs of this practice to organizations can far outweigh any efficiency gains.
Optimizing flat hierarchies in the era of DX
Flat organizational structures took tech by storm, but their continued agility demands unprecedented data transparency and democratized decision-making.
Implementality, Episode 2: Building a software ecosystem that communicates
Disconnected software implementations can negatively impact an organization's workflows for years, but it's not too late to leverage app integrations to turn your existing implementations into an effective ecosystem.
The high demand for low code
Low-code and no-code platforms offer benefits beyond the scope of DX, from security and agility to the bottom line.
Leveraging support analytics for better CX across departments
With the unique vantage point provided by customer support analytics, organizations can bolster their efforts to provide high-quality, personalized experiences across departments.
Implementality, Episode 1: The right (and wrong) way to onboard a new piece of software
Implementing new software at scale requires planning and methodical execution. A roadmap for the rollout sets organizations up for a smoother experience down the road.
The latest trends in business intelligence software
SaaS, interactive visualizations, and data preparation are poised to change the game for business intelligence.
How to build the most effective customer journey
Being intentional about the way you design your customer journey can pay off in higher conversion rates, more satisfied customers, and a healthier bottom line.
Implementation of a new CRM should be easy
When CRM implementations fail, it's often because the product and its setup process are too complicated, time-consuming, and difficult for users to buy in.
The new face of digital customer experience
Digital solutions are transforming the customer experience, with self-service options, omnichannel presence, and AI implementations leading the way.
Don’t settle for a CRM that compromises on privacy
Privacy is an essential tool for earning customer trust. Here's what getting privacy right looks like in Zoho CRM.
5 ways to boost CRM adoption in 2022
How do you maximize adoption of your new CRM? To get the best possible ROI, your users need to be confident they can trust the system.
Cultivating confident managers: what senior leadership can do about micromanagement
Anxious managers can cause their teams to spiral, but the right communication tools and a culture of accountability can keep those managers balanced.
