Reports give you details into how your company has been performing through various indicators. Zia Insights is a sidebar in your existing reports, which gives further quick analytics to help you gain a deeper understanding of your company’s performance. This is particularly helpful to assess trends, compare data to previous periods, and view important forecasts related to each report. This can further help you to assess anomalies and take better-informed data-backed decisions for your company’s growth.

Types of Analysis in Zia Insights

Zia Insights currently supports the following types of analysis in Zoho Billing:

• Anomaly Analysis
• Contribution Analysis
• Comparative Analysis
• Forecasting Analysis

Anomaly Analysis

Anomaly analysis identifies irregular spikes or dips in the chosen date range, highlighting any significant fluctuations, allowing you to detect unusual patterns in the reports easily.

You can also click Learn More to view the analysis period, allowing you to view the exact period when the spike or dip was recorded. This also helps you to understand what factor the change was driven by, along with the top 3 contributing products and countries that led to the change.

Analyzing anomalies can help you detect potential problems or opportunities that the business might not be aware of. For example, a sudden drop in signups could point to an issue with the sign-up process, website errors, or other reasons. On the other hand, a spike can be due to a successful promotional campaign or viral marketing. Detecting these anomalies early can help you take quick data-backed action.

Contribution Analysis

Contribution analysis in Zia Insights provides a quick overview of the top 3 factors (Products and Country) influencing specific data in your reports. This is particularly helpful to identify key contributors to changes in data, offering valuable insights to understand trends, analyze marketing campaigns, and make data driven decisions.

Comparative Analysis

Comparative analysis in Zia Insights highlights the percentage change in your report data between the current and previous periods.

You can click Learn More to view detailed figures showing the exact change from previous period’s data to current period’s data. This also helps you to understand what factor the change was driven by, along with the top 3 contributing products and countries that led to the change.

This is particularly helpful to track trends efficiently and assess period-over-period changes.

Forecasting Analysis

Forecasting is the process of using historical data to predict future trends and outcomes. Forecasting analysis in Zoho Billing uses past trends to analyze and predict an estimated value, allowing you to anticipate future performance and allow proactive decision-making.

How to access Zia Insights

To view Zia Insights in the supported reports:

• Navigate to the Reports module.

• Select a supported report.

• Click Zia Insights on top.

  

Supported Reports

The following reports support Zia Insights:

• Activations

• Active Subscriptions

• ARPU

• ARR

• Churn Breakdown

• Downgrades

• Involuntary Churn

• LTV

• MRR Quick Ratio

• MRR

• Net Revenue

• Net Cancellations

• Net Customers

• Renewed Subscriptions

• Revenue Churn

• Revenue Growth

• Signups

• Upgrades

• Chun Rate

• Voluntary Churn

  Note: Forecast analysis in Zia Analysis is available only in reports which support forecasting.

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