Forecasting refers to predicting future values, based on existing past values. Zoho Billing supports forecasting in reports, which gives you indicators about the company’s future performance. Zoho Billing uses its own forecasting algorithm to make accurate predictions by accounting for the following factors:

• Anomaly - It refers to a value in data, which deviates noticeably from expected patterns. For example, it can refer to a sudden increase or decrease in data, which occurs randomly and may not appear again.
• Seasonality - It refers to the changes in data that reoccur at a periodic interval. For example, it can refer to a spike in sales during a festive season.
• Trends - It refers to a gradual change in data over a period of time. For example, it can refer to an increase in sales month after month.

This is particularly helpful to predict sales patterns during specific seasons, helping to prepare business inventory. You can also project potential revenue based on historical data, supporting strategic decision-making.

Supported Reports

The following reports support Forecasting in Reports:

• Monthly Recurring Revenue (MRR)
• Signups
• Activations
• Active Subscriptions
• Net Customers
• Net Revenue Retention Rate
• Annual Recurring Revenue (ARR)
• MRR Quick Ratio
• Average Revenue Per User (ARPU)
• Lifetime Value (LTV)
• Revenue Churn
• Revenue Growth
• Churn Rate

How to view Forecasting in Reports

To view forecasts in your reports:

• Navigate to the Reports module.
• Select one of the supported reports.
• Click View Forecast.

Now you can view the following forecasts:

• Forecasted Value - This shows you the forecasted value for a period in the future, based on previous data.

• Forecast Range - This shows you the range of values within which the future values are likely to fall within.

• Accuracy - This shows how accurate the forecast is, based on the existing data.

  Note: The forecast depends on the nature of the existing data. If the existing data has a lot of randomness, the accuracy of the forecast can get affected.

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