Top 10 CRMs that give you the best integrated tech stack

Choosing a CRM is more than just its UI and features; it's also about how well the platform fits with other business tools, like marketing, finance, support, and operations applications.

If your CRM doesn’t connect well with the rest of your stack, you're stuck with duplicate data, manual updates, and disconnected workflows. That's where CRM integrations come in.

There are four main ways that CRM platforms offer integrations:

• Native integrations, which are built into your CRM platform
• Custom integrations, which you can develop using code
• Plugins or marketplace extensions, which add functionality
• Integration platforms, like Zoho Flow, which help you connect your CRM with hundreds (or thousands) of other apps and automate custom workflows—without writing code

In this article, we’ll explore 10 of the most popular CRM platforms and how well they support integrations, especially when paired with Zoho Flow. For each one, we’ll break down:

• What makes it stand out
• What types of integrations are available
• How Zoho Flow helps you connect it with the rest of your stack

Zoho CRM

Zoho CRM is a feature-rich, affordable CRM platform for businesses of all sizes. With strong automation and analytical tools available, Zoho CRM also includes an AI-powered assistant, Zia. Zia can look through your contacts, alert you to unusual drops, identify prospects, and more, while also acting as a dedicated chat assistant.

Its presence in the Zoho ecosystem means it plays well with other Zoho applications, but it's also integrated with many popular apps—like Slack, QuickBooks, Zoom and more—natively.

Zoho Flow supports a combined 40+ triggers and actions and 100+ prebuilt templates for Zoho CRM and offers more advanced capabilities to map variables than other integration platforms, as it's a native part of the Zoho ecosystem. It can also help you build a variety of advanced and complex workflows customized specifically for your needs.

Pricing - Free plan available; paid plans from $20/user/month (Zoho CRM Plus starts at $57/user/month)

Salesforce

Salesforce is one of the most popular enterprise-level CRM platforms, known for its extensive customization and scalability. In addition to its exceptional AI abilities, it offers multiple add-ons and custom-built extensions, helping you get the most out of the platform.

Salesforce is considered to be a powerhouse of CRM integrations, with extensive integration capabilities that offer 4,000+ integrations with other applications across industries. It also supports plug-and-play marketplace integrations as well as deeper enterprise-level integrations.

But for even more customized and tailor-made advanced integrations, Salesforce has a combined 70+ triggers and actions in Zoho Flow, letting you build a multitude of automated workflows with almost any Zoho or third-party applications.

Pricing - Starts from $25/user/month

HubSpot CRM

HubSpot CRM is another popular CRM platform with a collection of various sales and marketing tools. It offers advanced analytics, strong inbound marketing tools, and an interactive user interface, on top of being easy to use.

HubSpot offer extensive integration capabilities with 1,500+ applications within HubSpot's own marketplace, with top applications like Gmail, Facebook, Zoom and more. 

On top of what HubSpot's native integration offers, Zoho Flow supports 25+ triggers and actions for this application. Zoho Flow lets you build custom automated workflows for HubSpot CRM with both Zoho and third-party apps, helping you streamline marketing and sales processes within your organization.

Pricing - Free plan available; paid plans from $20/user/month

Bigin by Zoho CRM (For small and mid-sized businesses)

Bigin by Zoho CRM is a lightweight, simple yet effective CRM platform for managing customer interactions without all the complexity. It offers features like contact management, deal management, pipeline visualization, and basic reporting.

Being a part of the Zoho ecosystem, Bigin is well-connected with multiple other Zoho apps, while also being integrated with many other third-party apps, like Gmail, Outlook, Google Calendar, and more.

Bigin is very compatible with Zoho Flow, as Zoho Flow supports 50+ triggers and actions for it. It also offers specialized support compared to other integration platforms, helping you build custom integrations based on specific requirements.

Pricing - Starts at $7/user/month

Jetpack CRM (For WordPress)

Jetpack CRM is a WordPress CRM plugin that helps users create and manage a CRM on their WordPress site. It's mostly optimized for businesses that host their websites on WordPress, as it helps you track leads, simplify sales, nurture contacts, and more directly from the website.

It offers a variety of official extensions for integration with popular applications like PayPal, Mailchimp, and more. 

Zoho Flow is the perfect option for Jetpack CRM integrations, as it's not supported by other top integration platforms, while Zoho Flow offers 10+ apps and triggers that work with Jetpack CRM. Additionally, the WordPress plugin by Zoho Flow also makes it easier for you to connect your WordPress plugins with other applications.

Pricing - The Basic version is free, while advanced features start at $11/month

Pipedrive

Pipedrive is a sales and pipeline management CRM that offers a smooth and interactive user experience that includes all the icons on the left side of the dashboard, letting you navigate to every part of the application with ease. 

It offers a drag-and-drop interface, making it easier to automate tasks and manage your pipelines. It also has a wide range of add-ons, like chatbots, prospecting tools, website traffic analysis, and more, offering immense value to the product.

Pipedrive offers native integrations for 400+ apps across multiple categories, like sales, marketing, communication, and productivity. It also offers custom API integrations, making it easy to fit in to nearly any tech stack.

Pipedrive is on Zoho Flow's list of apps, with 40+ triggers and actions available, enhancing its ability to connect with apps from different ecosystems.

Pricing - Starts at $14/user/month

Nutshell

Nutshell is a top-tier sales, marketing, and engagement platform that offers various features, like contact management, pipeline management, sales automation, analytics, built-in integrations, and more. With a customizable dashboard, different views, a form builder, and more, it's also easy to use.

Nutshell has solid native integration capabilities with apps like Twilio, Mailchimp, Aircall, and Gmail, while also being available for integrating via Zoho Flow. 

Zoho Flow offers 10+ triggers and actions for Nutshell, helping you connect with your favorite applications and making it easier to automate the creation of new contacts, updating deal statuses, and more.

Pricing - Starts at $13/user/month

Salesmate

Salesmate is a sales-centered CRM platform that's powered by AI features and automation to help you manage your deals better. It offers a wider range of customization capabilities, with a drag-and-drop interface that's easy to use.

Apart from its unified sales management dashboard, Salesmate allows users to create smart workflows within the platform to follow the lead life-cycle effectively, and it includes built-in calling and messaging features. It also offers a wide range of integration options through native tools and marketplace apps. 

Salesmate has 15+ triggers and actions available in Zoho Flow, enabling a seamless flow of data between Salesmate and other applications.

Pricing - Starts at $23/user/month

Insightly

Insightly is a modern and scalable CRM solution that offers both sales and project management capabilities. It offers multiple features, including pipeline management, opportunity management, project management, workflow automation, lead tracking, and more.

While it offers built-in integrations with 2,000+ applications, if you want to build specific use-case workflows or integrate with any other third-party applications, you'll need the help of an app like Zoho Flow.

Pricing - Starts at $29/user/month

Nimble CRM

Nimble CRM excels when it comes to relationship and social media management. It supports browser and email extensions for LinkedIn, Facebook, Twitter, Gmail, and more, helping you generate leads through these platforms and perform actions to convert those leads.

Additionally, with a built-in web form builder, email sequence manager, and more, it offers a comprehensive solution. Nimble CRM also natively integrates with social media, email, and productivity tools like Gmail, Outlook, and Facebook.

But for tailor-made integrations with Nimble CRM, Zoho Flow can help you automate data transfer between Nimble and other apps easily, helping you get the most out of your CRM.

Pricing - Starts at $24/user/month

While we've listed ten CRM apps in this article, Zoho Flow supports integrations for many other CRMs as well, facilitating the seamless and real-time transfer of data between all of your apps. Regardless of what CRM you're using, the right place for your CRM integrations is Zoho Flow. 

Sign up with Zoho Flow and start building your CRM integrations today.