Apliiq’s subscription shift: A new chapter in apparel branding, powered by Zoho Billing
United States
Apparel & Print-on-Demand
Zoho Billing gave us the flexibility and automation we needed to scale our branding subscription services and launch our VIP program seamlessly.
CEO, APLIIQ
Apliiq is a premium branding platform for apparel businesses, specializing in custom labels, patches, and print-on-demand manufacturing. Unlike standard print-on-demand services, Apliiq stores branding materials for its partners. This ensures consistent, high-quality branding with every order. By combining customization with streamlined production, Apliiq empowers businesses to deliver premium apparel without added risk.
Challenges
As Apliiq grew, it became clear that building and maintaining its own subscription billing features wouldn’t scale. The company needed a solution that was flexible, scalable, and easy to implement—one that could support future growth without adding operational complexity.
Here’s what they were looking for:
Seamless billing for subscription-based branding services
With branding supplies like labels and patches stored in Apliiq’s warehouses, an efficient way to manage recurring billing was essential.
Smooth integration with existing systems
The platform had to connect effortlessly with Apliiq’s web and backend infrastructure via APIs.
Launching a membership billing model
Apliiq aimed to offer apparel partners exclusive discounts and priority access to new garments through a VIP program.
Working with existing payment processing infrastructure
Staying PCI compliant while ensuring secure, hassle-free transactions was non-negotiable.
To address these needs, Apliiq required a modern, extensible billing platform—one that could streamline operations and support its next phase of growth.
Solution
Apliiq chose Zoho Billing as its subscription and revenue management platform for its flexibility, seamless integrations, and rapid deployment. The platform met all of Apliiq’s critical needs and delivered immediate impact.
Automated subscription billing:
Apliiq now effortlessly manages recurring charges for stored branding supplies, ensuring partners always have materials on hand without delays.
Seamless integration with web and backend systems:
Zoho Billing’s robust API enabled smooth syncing with Apliiq’s platforms, eliminating manual invoicing and streamlining workflows. With built-in integration to Zoho Books, Apliiq fully automated its accounts receivable operations.
Scalable VIP membership program:
The platform made it easy to support tiered pricing, exclusive partner discounts, and dynamic membership benefits, enabling a seamless VIP experience for apparel brands.
Real-time revenue insights:
With Zoho Billing’s advanced reporting, Apliiq gained data-driven visibility into revenue streams, enabling better decision-making and forecasting. Apliiq also uses Zoho Analytics so all customer information is seamlessly and effortlessly integrated into Apliiq's existing business intelligence tools.
FAVORITE FEATURES
Integrated payments & PCI compliance- Integration with Zoho Books & Zoho Analytics
- Flexible APIs and Real-time webhooks
Benefits and Return on Investment
By leveraging Zoho Billing, Apliiq has:
- Reduced manual effort through automated subscription management.
- Successfully launched and scaled its VIP membership program.
- Integrated billing into its web and backend systems for a unified experience.
- Built a scalable, future-ready billing model to support long-term growth.