Why does a travel agency need a social media marketing tool?
Research by Statista shows that around 75% of the travel destination decisions travelers make are influenced by social media. People now come to social media to learn more about destinations from fellow travelers. Zoho Social is the only tool you'll need to manage, execute, and leverage social media marketing for your travel business—from publishing and scheduling to reaching out to leads to analyzing your efforts and more.
Tailor-made features to elevate your travel business
Be everywhere at once via Inbox
Did you get a potential customer asking for a European itinerary on Facebook? Is another commenting for price quotes on your Instagram Reels? Without a unified message inbox, important messages like these can get lost in the clutter. With Zoho Social's Inbox, you can manage and keep tabs on every engagement action—all under one view.
Monitor travel trends and everything related to tourism
What's the top destination that travelers are talking about? How about the discounts offered by competitors? Have it all under your watch with Zoho Social's monitor dashboard. With our Social Monitor, you can literally track anything that matters to your brand in real time—whether it's hashtags, keywords, comments, or mentions—all by creating customized listening columns.
Sort your calendar with publishing and scheduling features
Being in the travel business, you must stay consistent on social media to build strong relationships with potential travelers. It's difficult to manage this across multiple platforms, so Zoho Social's publishing and scheduling features are power-packed to help you be consistent. You can schedule and reschedule on the go while having a weekly/monthly view of your social calendar. And when you have too much to take care of, just let our publishing assistant Zia handle some of the load. Zia helps you by generating and rephrasing content, as well as fetching images and relevant hashtags.
Simplify your lead journey with our Zoho CRM integration
Linking your social media tool to a CRM solution makes the lead journey from marketing to sales much easier. Zoho Social integrates with Zoho CRM so you don't have to worry about missing out on leads. You can define keywords and automate the lead syncing process. When you spot a lead, add them to Zoho CRM with just a click, and your sales team can take it from there.
Elevate customer experience by integrating with Zoho Desk
If you're taking longer routes to solve the queries from customers on social media, it might affect customer experience. Using Zoho Social's integration with Zoho Desk, you can convert engagement actions such as comments, messages, and reviews into tickets.
Learn how industry leader Sharman's Cab Company used Zoho Social to streamline their social media strategies
Agni Sharman Founder & CEO, Sharman's Cab Company "I can monitor conversations about me across platforms easily and convert and nurture these leads faster with Zoho Social"