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Marketing 101: Getting and Keeping Customers

Learn how to create a marketing and branding strategy to help you stand out, get customers, and scale your business sustainably.

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  • Developing a Powerful Brand Positioning Strategy

Introducing Brand Positioning

10 Mins ReadRead

Discovering How Your Brand is Currently Perceived

11 Mins ReadRead

Understanding Your Competitors' Brand Positioning

13 Mins ReadRead

Strategies for Differentiating Your Brand

13 Mins ReadRead

Creating Your Customer Persona

11 Mins ReadRead

Defining Your Company's Mission, Vision, and Core Values

10 Mins ReadRead

Coming Up with Your Company's USP and Value Proposition

12 Mins ReadRead

Writing Your Brand Positioning Statement

11 Mins ReadRead

Implementing Your Brand Positioning Strategy

10 Mins ReadRead